Driving fuel retailers’ success with data-driven customer engagement

As customer behavior changes and customers place value on digitization and fuel stations with complementary products and services, fuel retailers are struggling to grab customer attention and make up for slimming profit margins from fuel sales. In 2014, fuel sales were worth approximately 90% of the energy retail market. In 2019 the percentage dropped to 50%, with 50% belonging to adjacent services. In the future, adjacent services are expected to reach 80% of fuel retail revenue!

“In God we trust. All others must bring data” famously said W. Edwards Deming - a champion of using data and measurement to properly understand and quantify current performance against standards. Understanding a problem through robust data collection and analysis provides a solid foundation to begin problem solving, and digital marketing is no different. Thanks to customer data, marketing teams can create more effective campaigns and relevant offerings for customers, thus improving their experience and increasing company revenue.

Digital platforms and big data technologies have unlocked huge opportunities for marketers. Through new technologies and devices, customers are leaving a trail of data behind them, and this data can be gathered and analyzed to create personalized experiences and gain business insights.

Customer data is fueling digital marketing across verticals, and there is no reason why the fuel retail industry should not enjoy this opportunity as well. Fuel retailers can leverage data to understand driver and customer behavior and provide them with new and unique experiences that increase their bottom line.

Picafuel is a cloud-based platform that provides fuel retailers with a customer engagement and digital marketing tool built exclusively for them. With Picafuel, fuel retailers can easily engage with drivers based on customer data, to drive traffic and boost sales.

Picafuel’s unique campaign engagement tool enables fuel retailers to easily build, track and optimize campaigns based on real customer behavioral data. Advanced digital capabilities also provide options for customer segmentation, campaign personalization and testing, as well as building and monitoring loyalty programs. All data is presented in an easy-to-understand dashboard with actionable insights. Picafuel leverages data, digitalization and the cloud to provide fuel retailers with the most cutting-edge digital solution for future-proofing their business.

Contact Picafuel here to learn more about Picafuel’s solution for customer engagement.